Google Ads
Show up when businesses are actively searching for your services.
- Keyword and search intent research
- Location targeting and ad copy
- Search term reviews and exclusions
- Ongoing campaign refinement
GOOGLE ADS FOR UK B2B SERVICES
Your next client
is searching.
Be the answer.
Connect with businesses looking for what you do. Focused Google Ads, purposeful landing pages and a clearer view of what brings enquiries.
Book a Free Strategy CallA straightforward conversation with Oliver. No pressure.
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THE RIGHT SEARCH. THE RIGHT NEXT STEP.
commercial cleaning company near me
Sponsored · Illustrative example↗
Your cleaning business
Commercial cleaning.
Built around your workplace.
A clear service. A relevant location.
A simple way to request a quote.
Request a cleaning quote ↗
From intent to enquiryA journey designed with purpose
Example creative only. Not a live ad or client result.
SMALLER FOCUS. CLEARER DIRECTION.
Built for UK service businesses.
Starting with commercial cleaning.
01 / THE APPROACH
Clicks are a start.
Conversations are
the point.
You don’t need to reach everyone. You need to reach the businesses looking for your service, in the places you actually serve.
For a commercial cleaning company, that means separating an office manager looking for a regular cleaning partner from someone looking for a cleaning job.
Pilotset connects the search, the message and the next step — so your marketing has a clear job to do.
See how it fits together02 / WHAT WE DO
One connected journey.
Three essential parts.
Good ads need somewhere good to land.
And you need to know what happens next.
Landing pages
Give each click a relevant, reassuring place to take the next step.
- A clear offer and service message
- Pages built around your campaign
- Responsive, accessible layouts
- A simple route to an enquiry
Conversion tracking
Understand which actions your campaigns generate, beyond clicks.
- Agreed enquiry and conversion goals
- Form and call tracking where suitable
- Setup checks before launch
- Clear reporting and lead feedback
Scope, tracking tools and any third-party costs are agreed before work begins.
03 / HOW WE WORK
A clear plan.
Then a better-informed next step.
No mystery process.
Here’s what working together looks like.
- 01 / DISCOVER
Start with your business.
We discuss your services, locations, ideal clients and capacity. Then we assess whether paid search makes sense.
- 02 / BUILD
Get the foundations right.
Agree the scope and budget. Build the campaign and landing experience, then check the tracking before launch.
- 03 / LEARN
Improve with evidence.
Review searches, spend and enquiries. Use your feedback on lead quality to decide what to change next.
NEW AGENCY.
CLEAR PRINCIPLES.
Proof should be earned.
Not made up.
Pilotset is a new agency. We’re building our track record, so you won’t find borrowed success stories or promises of guaranteed leads here. You will find a focused offer, a clear scope and an honest conversation about what’s realistic for your business.
04 / GOOD QUESTIONS
A little clarity
before we talk.
Who is Pilotset for?
UK B2B service businesses that want to explore Google Search as a source of enquiries. Our initial focus is commercial cleaning, including office and workplace cleaning providers.
How much does it cost?
There isn’t a fixed package price yet. We’ll agree a written scope, agency fee and any setup costs before you commit. Google Ads spend is separate and paid directly to Google. Any additional tool costs will be made clear in advance.
Can you guarantee leads or results?
No. Demand, competition, budget, your offer and your sales process all affect performance. We’ll agree what to measure, review the evidence and be clear about what it does and doesn’t tell us.
Do I need a new website?
Not necessarily. We’ll review what you have first. A focused landing page may be a better fit for a specific campaign than rebuilding your entire website.
Who owns the Google Ads account?
Your business should own its Google Ads account and pay Google directly. Pilotset works through granted access. Account access and ownership of any new pages or assets will be set out in the scope.
How quickly can we launch?
We’ll agree a realistic timeline after reviewing your offer, website, account access and tracking needs. Launch is the start of learning; meaningful conclusions depend on enough relevant traffic and enquiry feedback.
LET’S FIND YOUR NEXT STEP
Ready to get
on their radar?
Tell Oliver what you do, where you work and
what you’d like your marketing to achieve.
Book a Free Strategy Call oliver@getpilotset.com
Choose a time on Calendly.
Prefer email? Say hello using the address above.